Dollcolla means doll + collaboration. The dolls in these series are collaborations with various Japanese anime and popular culture brands. Past collabs include Kuroshitsuji (Black Butler) and Puella Magi Madoka Magica.
Groove has not announced other Vocaloid Dollcolla dolls yet, but it's not hard to imagine the popular ones like Rin & Len, Luka, Kaito etc will also be released in this series. These dolls are about 4-inch tall, shorter than their 12-inch mainstream dolls. I think Dollcolla Miku will be very popular among Vocaloid but non-doll fans.
Check out Groove's blog for more photos of Dollcolla Miku!
Source and photo credits: http://groove.ws/news.groove.ws/?p=14832
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